The only way to control your content is to be the best provider of it. The phrase was used by Erik Solheim in an interview with Tagesschau to explain NRK’s policy of using bittorrent to distribute some of its content.Soon thereafter, Terje Tjervaag coined the phrase the NRKBeta-doctrine.
The ongoing spectrail against The Pirate Bay in a Stockholm court has brought new attention to the meaning of the phrase. There are so much depth to the phrase and I believe both the film and the record industry ought to take some time contemplating the content of it, given the day and age we’re at. The trial in Stockholm raises so many difficult questions, which from my point of view, only can result in a final Not-guilty-verdict.
The trial can be followed on twitter.